I can’t let it alone – maybe I’m one of those people who needs categories to make sense of the chaos – but I think the new Money Voices are open for invention…. Based on marketing trends and evolving demographics – I’d like to propose the following MoneyVoice designations – see if you might be one and then add some of your own….
The Middle-Age Meds voice: A hybrid built with 2 parts warm sincerity and 1 part corporate authority – with a dash of cynicism depending on the product….
Mr/Mrs/Ms Small-Biz Owner: This one combines energy, sincerity, and practicality and comes in lots of regional multi-age flavors: southern fried, mid-west nice and urban edgy….
Mr/Mrs/Ms New Parent: Another hybrid combining energy, sincerity and practicality with that sleep deprived – edge-of-hysteria-but-it’s-all-worth it sound that only real parents can truly know…
True Believer: This one combines Announcer authority with Born Again commitment – He/She has found The Answer in this product and because you are a very dear friend/relative/[potential consumer – you are the lucky recipient of the Message….
First Class: She/He has arrived….usually in some marvelous destination – You know the sound – Money, Authority, and Ease… It’s the voice of luxury, travel and expensive tastes – Dulcet Tones, Slower cadences, NEVER stressed – perhaps slightly southern or British Isles…you know you want to sound like this, to LIVE like this….so buy the car/fur/travel package already…
Oh that was fun. Now you have some and make up some of your own!
On another note:
I want to thank Bill Steele and Fred Greenhalgh for their contributions to the Audio class last night. Great information and experience and lots more questions to dive into. Fred’s serial audiodrama “The Troll of Stonybrook” may be the best five minutes a week you can spend – we are on Episode 4 now, so catch up and then stay tuned!
Happy Listening!
KD
